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They REALLY don't get it.

3.31.2011 by Kevin Creighton

Wow. Just... wow.

Narrowing the theatrical window, four Hollywood studios and DirecTV will launch a pricey premium VOD service at the end of April, followed swiftly by Comcast and VUDU. Consumers will be able to see a movie 60 days after its release in theaters. The movies will be available for 48 hours for $29.99.

Mere words cannot express how moronic this idea is. 1998 called, and they want their digital media plan back. The studios think that we will pay 3-4 times the price of a ticket in a movie theater, just to watch the movies we didn't go to when they where in theatrical release.

As Daedalus said to Icarus, "Good luck with that".

Selling Has Always Been Social

3.21.2011 by Kevin Creighton

A fantastic article for people who don't "get" social media.

In the past few years, while sales has mostly ignored the social media revolution, the marketing and customer service functions have led the way in adopting and demonstrating the power of social media in engaging customers, especially as part of the social CRM movement.

What has taken sales so long to catch up, and what now needs to be done?

I've set up blogs/Facebook pages/Twitter feeds for a few friends who have small businesses, and my advice to them has been simple: Online marketing is a conversation, and conversations have ebb and flow. Sometimes you listen, sometimes you talk. Sometimes you ask for favours, and sometimes, people ask you for favours. It's a conversation, not a sales pitch. In fact, the best sales pitches are the ones that don't seem like a sales pitch, and the best salespeople are the ones who use their personality and social skills to establish trust with their customers, no matter the medium.

Pay attention to what's being said, let the customer tell you what they want, and then fill that need. Works offline, and it works online as well.

Fire your TV

3.18.2011 by Kevin Creighton

The opening shot has rang out in NetFlix's war on cable TV.

The rumors are true, instead of simply offering old content from others, Netflix is jumping back into the content business by licensing David Fincher's upcoming drama House of Cards for Watch Instantly streaming in the US and Canada before it airs anywhere else, or has even been produced.

With more people watching NetFlix than most pay cable channels, this was only a matter of time. There is a brief window here for cable channels and cable providers to push for a la carte programming in order to avoid being crushed by the NetFlix/Hulu juggernaut that is headed their way, but they'll have to move quickly if they want to survive. To borrow a phrase from online antiquity, TV content streamed by the internet sees locked-in channel selection as damage and routes around it.

The real real you

3.07.2011 by Kevin Creighton

Robert Scoble has a nice reminder that on the web, authenticity = authority.

Where did my authenticity come from? I knew that REAL change comes from people putting their necks on the line. I couldn’t remember a time when an anonymous person really enacted change in, well, anything.

I post quasi-anonymously on a local/national political weblog and I've been fiercely guarding the firewall I've put up between the political persona I've created on the weblog and the rest of my online life.

That may change.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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