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End-run around Neilsen

10.31.2006 by Kevin Creighton

While I'm not a fan, this is an interesting take on how sales on the iTunes Store saved NBC's "The Office".

Here's hoping something similar happens for Studio 60 On The Sunset Strip (iTunes Link).

Own a Mac?

10.30.2006 by Kevin Creighton

You need this. QuickTime Amateur: Almost everything you can do with Apple's QuickTime Pro, but free.

Neato.

A couple more...

10.28.2006 by Kevin Creighton

When the definitive guide to post-punk music is written, X probably won't get the credit they deserve. And that's a shame, given songs like this. Wilco, The Bodeans and the Gin Blossoms reaped their success from the seeds that X planted.



Hard to believe something this funky coud come from two members of Duran Duran. Shows you what a good drummer can do.



Ok, one more. Before he switched to sappy, run-of-the-mill pop songs in the 80's, Stevie Wonder could bring it.

If you love something, set it free.

by Kevin Creighton

And if it gets out of your hands and is used in ways you didn't see at first, sue the people who are spreading it.

Viral marketing is just that: A virus. Sometime you can control the spread of the virus and guide it down the paths you want, and sometimes you can't.

Ok, fine

10.26.2006 by Kevin Creighton

My turn to post some tunes.

The Jam: Nobody else sounded like them then, and nobody else has sounded like them since.



Still miss you, SRV. Say "Hi" to Howlin' Wolf, next time you see him.



And who says you can't have fun with Herbie Hancock?

Doesn't get much more direct than this...

by Kevin Creighton

Unisys targets just 20 CEO's in new campaign

Around 20 high-ranking executives at corporations such as Subaru of America, DHL, Citigroup and Northwest Airlines will get a surprise when Fortune magazine arrives on their desks this week. Each will find his or her own face gracing the cover.

The covers are one-of-a-kind mock-ups wrapping the actual Fortune edition, part of an advertising play conducted by information-technology company Unisys that brings new meaning to the idea of niche marketing. Unisys is sending the magazines to get the attention of executives -- mostly chief information officers -- responsible for making buying decisions about their companies' technology products and services. In other words, the people Unisys most wants to influence.

If an executive flips over the mock Fortune cover, he or she will discover a letter -- also individually tailored -- from a senior Unisys manager describing challenges in the target's specific industry. The Fortune "cover wraps" also offer personalized Web addresses, where the executives can find mock news videos that mention their names and tell how they achieved business success. To reinforce the message, Unisys is placing billboards and outdoor signs -- albeit without information-chief portraits -- close to the executives' offices. Some ads will even appear on video screens in the elevators of their office buildings.

Wednesday is the new Monday

10.25.2006 by Kevin Creighton

Ok, here's the news.

Effective November 1st, I will be the new Online Marketing Manager for Hawaii.com, 101thingstodo.com and MustDoTravel.com.

And yes, I am looking forward to it. A lot. They've got some interesting sites there with a great mixture of loyalty programs, online communities and effective branding that will present some fascinating challenges. It's going to be a lot of fun and a lot of work, and I think I'll enjoy almost every minute of it.

Great Moments In Marketing, Part Deux

by Kevin Creighton

If you didn't know, the Hummer H3 SUV is nothing but a Chevy Colorado with a bunch of add-on parts and a much higher price.

So what does Hummer do? Turn it back into a pickup truck, of course, and fleece the people who don't know better.

"No one ever went broke underestimating the taste of the American public." - H.L. Mencken

Nothing to do with anything,

10.24.2006 by Kevin Creighton

but I like reading Dilbert (doubly so since I've actually had to work in a cube).

And I like it when good things happen to people who do things I like.

A great story. Go read it.

Can it be?

by Kevin Creighton

Is Microsoft doing something right when it comes to the Zune?

We'll see. But this is the first interesting feature in the MP3 player market in a looong time.

"Our CrunchGear rumorists have discovered that when you share a song via Wi-Fi using Zune’s three day/three play system AND the other party purchases the song later in the iZunes Music Store (IZMS), you get a credit that you can later trade in for music and media."

Oops

10.23.2006 by Kevin Creighton

I didn't specify *which* Monday would be the one with the big announcement, did I?

Whew.

Believe it or not,

10.21.2006 by Kevin Creighton

redesigning my site isn't the big announcement I have planned for Monday, I just happened to finish it up this weekend.

Getting the old site visible on search engines was a challenge; between the frames and the photo-heavy pages, I was darn near invisible on all the major search sites. And Don re-designing his site was the final kick in the pants I needed to get on it after 4 years without any major changes.

About time, too. What's the old saying about the cobbler's children are always barefoot?...

Great moments in marketing

by Kevin Creighton

Sure, while some may spend their weekends on posting sublime examples of musical genius, I chose to present one of the greatest marketing pitches, ever.

Enjoy.

Watch this space

10.20.2006 by Kevin Creighton

Big announcement on Monday.

The SEM Game just got a little more interesting

by Kevin Creighton

Introducing Google AdWords Website Optimizer.

If you're a search engine marketer relying on small business websites, your job just got really easy, or really hard.

Write what you know,

10.19.2006 by Kevin Creighton

know what you write, and your blog will never suffer from a lack of posts or excessive boredom.

In theory, that is. :-)

Via MicroPersuasion.

Perfect encryption

10.18.2006 by Kevin Creighton

Anyone who's seen my handwriting knows that's it totally and completely unreadable.

So a web app that will turn my chicken-scratch into a font is obviously the best way to make any document unreadable. :)

A modest proposal

by Kevin Creighton

Looking at the features and prices for today's point-and-shoot digital cameras, it seems all the manufacturers are locked into a megapixel war, much like the PC world was in a processor speed war 5 years ago.

Does this emphasis on one feature result in better pictures? Probably not. No amount of bells and whistles is going to compensate for a camera you can't easily use or is too big to take with you. Consumers today are used to iPod nanos and Motorola RAZR's: The days of bulky "portable" electronics are long-gone. Camera manufacturers need to stop thinking that this was the be-all and end-all of consumer cameras and start making the digital equivalent of the Olympus XA or Minox GL, else consumers will be soon looking to the ever-better pitures that smartphones are churning out, and rely on them as their primary camera of choice.

Nice

10.17.2006 by Kevin Creighton

This has nothing to do with marketing, photography, design, etc, and is only marginally Mac-related: It could work with an equivalent script on a Windows laptop.

But it's cool.

Using a built-in webcam as a theft-detterent.

Life on an iPod

10.16.2006 by Kevin Creighton

Rumours abound that the next version of OSX will have portable user accounts, allowing someone to box up their home directory on an iPod or flash drive and take it from machine to machine. The fact remains, however, that your applications are stuck on one machine in a folder than all the users can access.

That is, unless you use these nifty free, open source apps that are portable and can be installed on an iPod.

I use Adium and Firefox all the time. Looks interesting.

Not surprising

10.15.2006 by Kevin Creighton

One of the reasons why I got out of the photo biz was I could see the changes that companies like PhotoDisc were wreaking on the business of being a photographer, and it's only gotten worse with sites like iStockphoto and Stock.xchng.

And it was only a matter of time until it hit direct marketing, too. Thanks to Don, I found Premium Postcard, run by the US Post Office. Now anyone can run their own direct mail campaign, right from their computer. Welcome to the world of a billion and one marketing pros.

"I confess there is no god but Steve Jobs,

10.11.2006 by Kevin Creighton

... and Jonathan Ives is his prophet.

Hey, why not? Because apparently, Apple fanatics have our version of Mecca now.

Next up, throwing pebbles and shoes at an effigy of Bill Gates.

..are belong to Google

10.09.2006 by Kevin Creighton

Google to buy YouTube for $1.65 billion.

Wow.

Be afraid,

by Kevin Creighton

be very afraid, If you're using Windows, that is.

"When we put this machine online it was, on average, hit by a potential security assault every 15 minutes. None of these attacks were solicited, merely putting the machine online was enough to attract them. The fastest an attack struck was mere seconds and it was never longer than 15 minutes before the honeypot (computer - ed.) logged an attempt to subvert it."

The Tower Falls

10.06.2006 by Kevin Creighton

The Hollywood Reporter is, um, reporting that Tower Records will be liquidated.

Look, I love shopping at a good record shop as much or more as the next person, and think the limited selection that Wal-Mart and Barnes and Nobles offers is ridiculous. But the fact is, the act of shopping for music is fun for very few people, and for them, they're always shops like Zia's. I can't remember the last time I bought a CD from a physical record shop, it's always been either Amazon.com, iTunes or, um, other methods for years with me.

Shortcut

by Kevin Creighton

How many times has the client gotten it bass-ackwards, handing you a photo and say "Design somethng around this."

Morons.

Well, this might help the next time that happens: Photo-based Colour Palette Generator.

A modest proposal

10.03.2006 by Kevin Creighton

Tesco is HUGE in Great Britain, as big or bigger than Wal-Mart is here.

And now they're offer ing their own brand of Microsoft Office-compatible work suites and antivirus software.

What would happen to Microsoft if Wal-Mart did the same? Or Costco? Or BestBuy?

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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