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Fire your TV

The opening shot has rang out in NetFlix's war on cable TV.

The rumors are true, instead of simply offering old content from others, Netflix is jumping back into the content business by licensing David Fincher's upcoming drama House of Cards for Watch Instantly streaming in the US and Canada before it airs anywhere else, or has even been produced.

With more people watching NetFlix than most pay cable channels, this was only a matter of time. There is a brief window here for cable channels and cable providers to push for a la carte programming in order to avoid being crushed by the NetFlix/Hulu juggernaut that is headed their way, but they'll have to move quickly if they want to survive. To borrow a phrase from online antiquity, TV content streamed by the internet sees locked-in channel selection as damage and routes around it.

“Fire your TV”