7.31.2009 by Kevin Creighton
When you play by Google's rules, it's the links that count, and what makes those links important is who is reading the linked content.
This is nothing new. The print version of the Wall Street Journal has high ad rates because it has a desirable audience that stretches around the world. Why not turn your daily readers into something that creates value for your organization
, rather than just use them to sell more and more adspace?
by Kevin Creighton
45% of advertisers believe in Twitter, 69% of consumers don't get it
Sounds about right. I like Twitter and do use it
, but it's not for everybody: After all, most people don't blog, either, so the chances of Twitter becoming as ubiquitous as SMS are pretty slim.
But, as a means to hit a narrow market of digital nomads or as way to get breaking news before anyone else
, Twitter's future is looking pretty good.