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How to write for new media

11.28.2009 by Kevin Creighton

Michael Arrington gets it (as well he should)

One of my favorite habits of journalists is that they refuse to state an opinion. Instead, they find a source to say whatever it is they want said and then quote them. And when I say “favorite,” what I really mean is that I hate it.

The story the journalist writes has the look of objectivity but really it’s just the same as if the journalist wrote what she or he meant, directly, in the first place. A gold star journalist will then find a “balancing” quote from someone else, often the person or entity being attacked. “When did you stop beating your wife,” etc.

I prefer to just skip all that nonsense and get right to the meat of a matter. And most of my favorite bloggers do the same. None of us have the audacity to think that we are your only news source. You can find other opinions elsewhere, and judge them on their merits, too.

To quote W. Eugene Smith, be subjective, but be objective about your subjectivity.

Head. Wall. Bang. Repeat.

11.22.2009 by Kevin Creighton

Rupert Murdoch doesn't get it. I mean really, really, doesn't get it. And for that matter, neither does Microsoft.

Rupert Murdoch’s crusade to blame Google for the failing newspaper business model continues today, as it emerges that News Corp has conducted talks with Microsoft about de-indexing the company’s sites from Google and (presumably) being paid to include them in Bing instead.

All this does is ensure that News Corp will be excluded from the conversation, driving less traffic to their sites and making them even more irrelevant.

Jeff Jarvis, on the other hand, does get it, and has the numbers on his side as well.

The new media economy is an economy of abundance and not scarcity. Information and opinion can be had from any one of a million websites and we, the consumer, are the ones who assign the relevance and do the contextualizing for our lives. Newspapers and magazines have done a horrible job adapting to this new reality and are now paying the price for it.

The deer now have guns. We, the consumers of news, can now shoot back, and the newspapers that will thrive in this environment will be the ones who figure out how to get into the ammunition business.

It's not the camera

11.20.2009 by Kevin Creighton

... it's the skill (or lack thereof) of the photographer.

So true.

by Kevin Creighton

It's a tad (alright, more than a tad) geeky. But for those who get it, it's hilarious.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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