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New Media, real money

6.29.2012 by Kevin Creighton

If this doesn't cause bowels to loosen at HBO/Showtime/Your Cable provider, they're all in serious denial.

"YouTube Head of Operations: 'Thousands of YouTubers Make Six Figures'"

"Revenue per viewership-hour is now higher on YouTube than it is on cable television"

"More than 80 YouTube channels have more than 1 million subscribers."

And a reminder: YouTube is the world's second-largest search engine, bigger than Yahoo! or Bing.

Is Google's twist and turns turning people to Bing?

6.27.2012 by Kevin Creighton


I know the Penguin and Panda updates have really ticked off a lot of legitimate SEO's, and Bing! is reaching out to them with open arms. Will that mean a shift in search traffic from Google to Bing? Too early to tell, but I know people are grumbling.

Ninety-seventh verse, same as the first

6.20.2012 by Kevin Creighton

I tell my clients that websites and social media are like going to a trade show. What's more important at a trade show, your booth or the meetings and the parties?

And the correct answer is, "both".

Your booth at a trade show is your website, where you get to talk about the things YOU want to talk about to the people who stop by (and heaven help you if you don't listen to them).

Social media is the parties and lobby and the meeting rooms, where you get to hear what other people are talking about (and yes, you should be spending more time listening than talking as well).

So why is it such a revelation that people are just about the same online as they are in meatspace?

Don't forget: at one time TV was on the "cutting edge" and agencies with the foresight to hitch their wagons to the then "new" media were able to prosper. But they didn't prosper because they knew more about the technology…they prospered because they knew how to reach people using the capabilities of the new technology.

Technologies come and technologies go. Compelling messages and well-thought out strategies don't.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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