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Selling Has Always Been Social

A fantastic article for people who don't "get" social media.

In the past few years, while sales has mostly ignored the social media revolution, the marketing and customer service functions have led the way in adopting and demonstrating the power of social media in engaging customers, especially as part of the social CRM movement.

What has taken sales so long to catch up, and what now needs to be done?


I've set up blogs/Facebook pages/Twitter feeds for a few friends who have small businesses, and my advice to them has been simple: Online marketing is a conversation, and conversations have ebb and flow. Sometimes you listen, sometimes you talk. Sometimes you ask for favours, and sometimes, people ask you for favours. It's a conversation, not a sales pitch. In fact, the best sales pitches are the ones that don't seem like a sales pitch, and the best salespeople are the ones who use their personality and social skills to establish trust with their customers, no matter the medium.

Pay attention to what's being said, let the customer tell you what they want, and then fill that need. Works offline, and it works online as well.

“Selling Has Always Been Social”