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We're there. Now go home.

2.26.2009 by Kevin Creighton


From the moment my brother-in law handed me his just-read issue 1.01 of Wired, I was hooked. I started subscribing with issue 1.02. For years, I sat down and read it when it came, devouring all the myriad stories about culture and technology, enraptured with the potential of a connected, digital world. 

And then something happened with that dream of a wired age: It came into being, and it left Wired behind. Sure, Wired kept up for a while. I used Hotwired for web search a while over Yahoo!, and Wired.com was a leader in tying in print and online content (and that's not even mentioning the glory that was Wired's sister site Suck.com). 

But as the Web started to grow, no one magazine could keep pace with it. For a time there in the late 90's, cover stories on Wired were all about the booming dotcom economy and the promise it held for the entire world. After the inevitable bust, Wired spent a LOT of time devoting covers to the latest Hollywood hi-tech wonder movie, a niche that Starlog aptly fills and a direction rather divergent from Wired's proto-cyberpunk roots. 

Around 2003, I let my subscription lapse. I'd had enough. The future was *now*, not whenever the story was written, edited and sent off for printing. A year or so later, I picked up a free subscription again for a year, but once that was done, I didn't renew. I had had enough. I didn't need a magazine to tell me what was cool about our digital world, I had websites, RSS feeds, aggregators and podcasts to keep me up to date on what's out there in tech. 

And I'm not alone: Wired subscription rates have been dropping off quickly as of late. It seems that Wired magazine is a victim of the very future it dreamed off... 

Catching a virus

2.21.2009 by Kevin Creighton

Jack in the Box did a great Super Bowl tv spot with tremendous viral potential, but I don't think they were expecting this:



Well-done, Line-X, well-done.

The fine art of astroturfing

2.19.2009 by Kevin Creighton

First, it was Belkin paying people to write glowing reviews of it's products. Now it's Yelp! running a virtual protection racket on restaurants.

"'Hi, this is Mike from Yelp,' the voice would say. 'You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those.'"

That's a mighty nice restaurant youse gots there. It'd a shame if sumtin' was to happens to it...

Quis custodiet ipsos custodes?

2.04.2009 by Kevin Creighton

Or for those that don't speak Latin, "Who will watch the watchmen?"

Just how fast do the yet-to-be-released-on-DVD movies that are handed out as screeners for consideration in the Academy Awards end up on P2P file-sharing networks?

Fast.

Out of 26 nominated films, an incredible 23 films are already available in DVD quality on nomination day, ripped either from the screeners or the retail DVDs. This is the highest percentage since I started tracking.
...
The average time from the time screeners are received by Academy members to its leak online is 6 days.

Will all the bluster and noise that the MPAA makes about online file-sharing and how it's killing their business model, even members of the Academy itself can't wait an entire week before they share movies online with others.

(And BTW, the only correct answer (IMO) for title question is "EGO ipse custodiae custodies": I myself guard the guardians.)

Better living thru chemist... er, electronics

2.03.2009 by Kevin Creighton

This just pegs the needle on the cool-o-meter

Stuttering treatment usually require a feedback loop to retrain the brain. This application listens to your voice in the field and offers immediate feedback, a process that usually depended on a desktop PC and special software used in an office. Now, however, stutters can perform exercises and tests while they’re shopping, chatting, or at a restaurant.

As someone who occasionally stumbles over words, this looks mighty useful. 

Now if only we can develop an iPhone app to take care of saying "you know" too often

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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