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Cash cows make delicious hamburger

Apple CEO Tim Cook:

"We changed the vast majority of our iPhone in a day. We didn’t kind of—you know, change a little bit here or there. IPad, we changed the entire lineup in a day. The most successful product in consumer electronics history, and we change it all in a day and go with an iPad mini and a fourth-generation iPad. Who else is doing this? Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?" (emphasis mine) 

That is how you stay on top for ten years. 

“Cash cows make delicious hamburger”