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Don't leave them hanging on the telephone

11.24.2008 by Kevin Creighton

Seth knocks it out of the park:

The only reason to answer the phone when a customer calls is to make the customer happy.

If you're not doing this or you are unable to do this, do not answer the phone. There is no middle ground on this discussion. There are no half measures. Saving 50 cents a call with a complicated phone tree is a false savings. Think of all the money you'll save if you just stop answering altogether. Think of all the money you'll make if you just make people happy.

Your choice.

Actually, I'd take that one step further. They only reason (after making a profit) to do ANYTHING in business is to make your customer happy and keep them coming back to you. And really, if you do that, making a profit will follow.


11.18.2008 by Kevin Creighton

If only he put as much work into saving his marriage as he did into making @!#$ up... 

Boot time is break time

by Kevin Creighton

I'm on XP at work, and sometimes it's a good 20 minutes between when I press the power button to when Outlook finally pops up. 

Remember all those movies from the early 70's like The Forbin Project and Logan's Run, when computers were all-knowing and super-efficient and never had any glitches? 

Why can't we have that today? 

The short tail

11.16.2008 by Kevin Creighton

Picture this:

Thousands of people love your company's product so much that they build fansites where they can share stories and photos that describe how much they love your product. They're passionate, loyal, and they buy your stuff. They love your company and what it makes.

So how do you reward them?

You tell them to take down all their pictures of your product or get sued, because you claim ANY photo of your product is copyrighted.

Somewhere in Japan, a Nissan marketing exec is gleefully laughing his hiney off.

Black Hat SEO

11.14.2008 by Kevin Creighton

State of Washington sues Web/SEO firm.

SEO, or search engine optimization is by it's very nature an art more than a science, otherwise inappropriate sites could game the system (more than they already do) and guarantee themselves a top ranking on a search engine. But taking money and not doing the work? Not cool.

Look, there are only two sure-fire ways of boosting your site's rankings: Build a clean, well-formatted site with information that's relevant to what people are searching for, and have a bunch of people link to it. Tweaking those two things is the foundation of any successful SEO strategy.

Meet the new OS, same as the old OS

11.13.2008 by Kevin Creighton

Windows 7: Exactly like Vista, only moreso

On the plus side, look for bootleg XP sales to prosper in the coming years.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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