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6.27.2009 by Kevin Creighton

Advertising rates for TV shows on the Web now cost as much (or more) than advertising rates for TV shows via cable or over-the-air.

A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.

Between TiVo, FiOS and sites like Hulu, it's no longer a question of IF television will be on-demand all the time, it's only a question of WHEN.

Right brain, meet left brain

6.22.2009 by Kevin Creighton

The Periodic Table of typefaces.

So long to Kodachrome

by Kevin Creighton

My very first color photos were taken on Kodachrome 64 with a Minolta HiMatic.

And now both are gone.

You kids and your digital cameras these days. Now git offa ma lawn!

Stock yard

6.10.2009 by Kevin Creighton

Sure, stock photos are getting cheaper and cheaper.

But be careful: You never know who used that touching, heart-warming, emotional image before you did...

When was the last time this happened at an Apple Keynote

6.08.2009 by Kevin Creighton

From today's WWDC keynote coverage at macrumorslive.com

11:41 amCan adjust guitar tuning without actually physically changing anything -- nothing can be demoed however, as the hardware accessory isn't communicating with the iPhone.
11:39 amMore demo technical difficulties -- trying to show how easy it is to switch between settings on an amp and guitar.
11:37 amFinal demo -- Line6 and Planet Waves. Together they are working on a solution to control your guitar and amp from your iPhone.

Steve Jobs is known for his flawless perfomance onstage: Everything worked right, or else it didn't make the presentation. Now, I'm not saying a mistake like this wouldn't have happened under the influence of the Reality Distortion Field, but it is something to think about.

The word on the tweet is...

6.04.2009 by Kevin Creighton

Memo to self: When going on holidays, cancel paper delivery, tell the milkman(1) to drop by, and most importantly,


(1) I vaguely recall home delivery of dairy products in my preschool years, courtesy of the local dairy. I wonder if my kids will think about home delivery of dead-tree newspapers in the same way.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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