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Zen and the art of kicking butt

11.30.2006 by Kevin Creighton

There's an interesting article over at The New Yorker on how Nintendo is poised to win the videogame console wars, in the long run. This quote in particular was illuminating:

"The point is that business is not a sporting event. Victory for one company doesn’t mean defeat for everyone else. Markets today are so big—the global video-game market is now close to thirty billion dollars—that companies can profit even when they’re not on top, as long as they aren’t desperately trying to get there. The key is to play to your strengths while recognizing your limitations."

Or, as someone said a few thousand years ago, "Know thy enemy, know thyself, and you will be invincible."

You who?

11.28.2006 by Kevin Creighton

Think YouTube is just for pimply-faced adolescents who use it to watch skateboarding videos?

Think again.

I know I used it the other day to look for a classic sitcom Thanksgiving episode, and I've posted music videos from there as well.

What we want is entertainment our way: Why can't the MPAA and the RIAA understand that?

Insanity defined yet again

11.27.2006 by Kevin Creighton

So the music industry is telling us that in the future, we won't own our music, but rather subscribe to it, like a service.

They've learned nothing, absolutely nothing from the iTunes Music Store and eMusic. We don't want them to tell us want we want, we want our music our way.

Until they figure that out, they're on a path to extinction.

How to kill your brand

11.25.2006 by Kevin Creighton

Contrary to what Mae West said, too much of a good thing is NOT wonderful. A lesson that the Teutul family of American Chopper fame could learn.

Look, when you think this a good idea, it may be time to back away from yourself and re-evaluate your marketing.

The face of the enemy

11.17.2006 by Kevin Creighton

Spam is anethma to my job. It hinders legitimate, opt-in emailers like me from reaching our customers. No one is more anti-spam than a legitimate email marketer.

So reading this story on how the recent surge in stock-trading emails is due to a huge network of infected (Windows) computers showed me just how formidable the forces arrayed against us truly are.

How to win friends and photograph people

11.14.2006 by Kevin Creighton

Ok, maybe just that last one...

The Strobist is a must-read for all the shooters out there (thanks Don!) and this post on how to turn "Sorry, no time for photos" into a twenty minute shoot is a fascinating look at how to turn a situation in your favour.

Individualist, Unorganized

11.10.2006 by Kevin Creighton

I agree with Jeff Jarvis (again): A "Word Of Mouth Marketing Association" goes against the idea of WOMM.

"You cannot buy our word of mouth. It’s ours. You cannot buy buzz. You have to earn it. The only way to get either is to create a good product or service and to treat your customers with respect by listening to and being open and honest with them."

The very instant you switch from trying to make your product better to trying to make people pay attention to you, you've gone from word of mouth marketing to regular ol' marketing. Word of mouth marketing is based on the customer's trust in your company and their passion for great products; once you lose either, you have to rely on regular marketing to win them back.

Milton's Revenge

11.09.2006 by Kevin Creighton

One of the things I quickly learned when I changed careers was that Office Space was a font of endless funny quotes about life in a cubicle.

I never knew it was a slasher flick, though.

Mashup, a la carte

by Kevin Creighton

Now's it's even easier to integrate Google Maps, Search and all the joys they bring onto your site.

Free Google Integration Extension for Dreamweaver.

“What Google is doing is cool and they are innovating, but it’s still really geeky,” Eric Ott, president of WebAssist, told Macworld. “It can be challenging to pull it off. That’s where Dreamweaver comes in — we like to have a no code approach and make it dead simple to get something implemented.”

Using Dreamweaver Tools for Google adding Google Checkout, Google Maps and Google Search to any website is a matter of a point-and-click, according to Ott. The extension provides a wizard that guides users through every step adding a Google service to their Web site.

Ott said that while this is the first version of the extension, his company is working with Google to provide more functionality in the future, like AJAX search, for example.

Here's more background on what a Google mashup is.

Ahead of the curve

11.08.2006 by Kevin Creighton

I've been saying it for a while: The future of computing is a data-centric model, where you control how and when you use your data, not the people who make your computer.

And now the CEO of Google agrees with me.

Did I read that right?

11.06.2006 by Kevin Creighton

"We are in free fall, remember? Further evidence: a trade group reports that the audience for US newspaper websites is up almost a third over last year and, in the latest quarter, they viewed 2.7bn pages online vs. 1.9bn pages in print (Emphasis mine. -ed). This means the public is rushing on to the net way ahead of papers or advertisers."

Yep, I did. And yes, we are running away from print. Fast. A door-door salesman tried to sell me a subscription to a major local paper the other day, and I turned him down easily. With a laptop, wireless hi-speed network at home and Netvibes to organize my RSS feeds, why do I need someone else to collate and organize the news for me?


by Kevin Creighton

I love a good hack.

And building a gridspot from plastic corrugated sign material, black paper and gaffer's tape is a good hack.

A bleg

11.03.2006 by Kevin Creighton

(Blog + beg = bleg).

We entered a pumpkin-carving contest this week, and in honour of our upcoming election, I need you to do your best Richard J. Daley/Katherine Harris impersonation and vote early, vote often.

Click here, click on Pumpkin Carving Contest, then vote for number seven.

./~ Advertiser's love for sale ./~

11.02.2006 by Kevin Creighton

(With apologies to Cole Porter).

Amazon.com is putting its internal links up for sale.


Google ubër Alles

by Kevin Creighton

Advertisers in the UK spend more on Google than on ads on commercial TV?


Somebody gets it

by Kevin Creighton

Viacom is allowing Comedy Central clips on YouTube again.

Good move on their part. The Daily Show, Colbert Report and South Park need the viral goodness YouTube provides them.

I'll buy that for a dollar

11.01.2006 by Kevin Creighton

This explains the recent increase in spam I've seen as of late.

Just one more thing that makes my job harder.


Kevin Creighton's views on online marketing, design, photography and the future of technology


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