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Has Apple Peaked?

9.22.2012 by Kevin Creighton


I’ve used Apple products since the original Macintosh. The first Mac I owned was a IIsi, the first Powerbook I owned was a G3 Wallstreet and I’ve owned 3 iPhones. Have they peaked? Is this as good as it gets?

"It happens in every industry, but it is especially easy to see in technology because things move so quickly. It was less than 15 years ago that Microsoft appeared to be invincible. But once its Windows operating system and Office applications became giant moneymakers, Microsoft’s entire strategy became geared toward protecting its two cash cows. It ruthlessly used its Windows platform to promote its own products at the expense of rivals. (The Microsoft antitrust trial took dead aim at that behavior.) Although Microsoft still makes billions, its new products are mainly 'me-too' versions of innovations made by other companies."

That sounds about right. They’re not going to do a games console, so where else do they have to go, hardware-wise?

Personally, I’d love to see them turn the PowerMac into modular PC that uses stacks of MacMinis and even more iCloud integration, but since the iPad launch, all they’ve done is just refine products, not roll out anything really new.

They’re a mature company with plenty of cash cows now. It’s only a matter of time before they become another IBM/Microsoft.

And I'll still buy their stuff.

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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