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The Fab Five

11.17.2011 by Kevin Creighton

Simple, elegant, useful, brilliant.

Kim Goodwin’s 5 Essential Questions for Great Design
  1. What is the user trying to accomplish?
  2. What does the user need to know to accomplish their goal?
  3. How should the user feel as they accomplish it?
  4. How does the current design (or alternative) currently make them feel?
  5. What did they do to accomplish it?

Je blog, donc je suís

11.14.2011 by Kevin Creighton

It's hard to believe that in 2011, some businesses still don't get why blogging is an essential part of their online presence.

It just is. Deal with it.

Having a blog and updating it frequently with stories and anecdotes relevant to your industry tells potential customers that you are an expert. If they are using a search engine to find you, they have other options. You want to stand out from this crowd.

If you can write a few posts that are very informative, charming, funny, witty, etc. your readers will put you in front of other readers, who become followers, who could become customers.

Again, you should write posts targeting your customers. They are the ones that will be hitting up your shopping cart and calling about services, not Google. However, you still need to make sure you are optimizing your blog for search engines. This means using this valuable space for keyword rich content. Since you’re already writing about your industry, it isn’t hard to relate it directly to your business and a specific keyword you want the search engines to notice.

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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