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Glad to see I was an early adopter

3.28.2012 by Kevin Creighton

Apple's consumer-focused strategy is really paying off, it seems.
  • Half of all U.S. households own at least one Apple product
  • The average household has 1.6 Apple devices
  • Homes that own least one Apple, own an average of three
What does this mean? If you rely on consumers for your revenue, you're going to have big problems if...
  • Your website doesn't work in Apple's default browser
  • Your website relies on Adobe Flash
  • Your website isn't optimized for mobile devices
  • Your website still says "This website is best viewed in IE or Firefox"
Actually, if your website still has that last one, it's time for a bottom-up redesign, regardless of how many iPhones there are out there.

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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