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Play for pay

8.23.2012 by Kevin Creighton

"Imagine that Wendy’s, or even a local handyman, wants to advertise on the Internet. What’s the point? What does a click, or an impression, really mean? It’s clear what it means online, since every click can be measured to “action” (e.g., purchase) for an ecommerce company. Who can tell Wendy’s, or the local handyman, if that online advertisement worked?

In an increasingly cashless society, the answer is pretty clear: the payment infrastructure. Tracking that purchase back to the originating source (Google? Yelp? Patch? etc) is known as 'closing the loop' and will revolutionize offline commerce and advertising alike."

Read the whole thing.

*head explodes*

8.08.2012 by Kevin Creighton

"Cool is what tech consumers want. Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft.

No, really.

One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion." 

Wow. Just.... wow. Read, as they say, the whole thing.

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Kevin Creighton's views on online marketing, design, photography and the future of technology

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