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They REALLY don't get it.

Wow. Just... wow.

Narrowing the theatrical window, four Hollywood studios and DirecTV will launch a pricey premium VOD service at the end of April, followed swiftly by Comcast and VUDU. Consumers will be able to see a movie 60 days after its release in theaters. The movies will be available for 48 hours for $29.99.

Mere words cannot express how moronic this idea is. 1998 called, and they want their digital media plan back. The studios think that we will pay 3-4 times the price of a ticket in a movie theater, just to watch the movies we didn't go to when they where in theatrical release.

As Daedalus said to Icarus, "Good luck with that".

“They REALLY don't get it.”