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Black Hat SEO

State of Washington sues Web/SEO firm.

SEO, or search engine optimization is by it's very nature an art more than a science, otherwise inappropriate sites could game the system (more than they already do) and guarantee themselves a top ranking on a search engine. But taking money and not doing the work? Not cool.

Look, there are only two sure-fire ways of boosting your site's rankings: Build a clean, well-formatted site with information that's relevant to what people are searching for, and have a bunch of people link to it. Tweaking those two things is the foundation of any successful SEO strategy.

“Black Hat SEO”