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The short tail

Picture this:

Thousands of people love your company's product so much that they build fansites where they can share stories and photos that describe how much they love your product. They're passionate, loyal, and they buy your stuff. They love your company and what it makes.

So how do you reward them?

You tell them to take down all their pictures of your product or get sued, because you claim ANY photo of your product is copyrighted.

Somewhere in Japan, a Nissan marketing exec is gleefully laughing his hiney off.

“The short tail”