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How to write for new media


Michael Arrington gets it (as well he should)

One of my favorite habits of journalists is that they refuse to state an opinion. Instead, they find a source to say whatever it is they want said and then quote them. And when I say “favorite,” what I really mean is that I hate it.

The story the journalist writes has the look of objectivity but really it’s just the same as if the journalist wrote what she or he meant, directly, in the first place. A gold star journalist will then find a “balancing” quote from someone else, often the person or entity being attacked. “When did you stop beating your wife,” etc.

I prefer to just skip all that nonsense and get right to the meat of a matter. And most of my favorite bloggers do the same. None of us have the audacity to think that we are your only news source. You can find other opinions elsewhere, and judge them on their merits, too.


To quote W. Eugene Smith, be subjective, but be objective about your subjectivity.

“How to write for new media”