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Head. Wall. Bang. Repeat.

Rupert Murdoch doesn't get it. I mean really, really, doesn't get it. And for that matter, neither does Microsoft.

Rupert Murdoch’s crusade to blame Google for the failing newspaper business model continues today, as it emerges that News Corp has conducted talks with Microsoft about de-indexing the company’s sites from Google and (presumably) being paid to include them in Bing instead.

All this does is ensure that News Corp will be excluded from the conversation, driving less traffic to their sites and making them even more irrelevant.

Jeff Jarvis, on the other hand, does get it, and has the numbers on his side as well.

The new media economy is an economy of abundance and not scarcity. Information and opinion can be had from any one of a million websites and we, the consumer, are the ones who assign the relevance and do the contextualizing for our lives. Newspapers and magazines have done a horrible job adapting to this new reality and are now paying the price for it.

The deer now have guns. We, the consumers of news, can now shoot back, and the newspapers that will thrive in this environment will be the ones who figure out how to get into the ammunition business.

“Head. Wall. Bang. Repeat.”