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Endgame

Advertising rates for TV shows on the Web now cost as much (or more) than advertising rates for TV shows via cable or over-the-air.

A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers.

Between TiVo, FiOS and sites like Hulu, it's no longer a question of IF television will be on-demand all the time, it's only a question of WHEN.

“Endgame”