Individualist, Unorganized
I agree with Jeff Jarvis (again): A "Word Of Mouth Marketing Association" goes against the idea of WOMM.
"You cannot buy our word of mouth. It’s ours. You cannot buy buzz. You have to earn it. The only way to get either is to create a good product or service and to treat your customers with respect by listening to and being open and honest with them."
The very instant you switch from trying to make your product better to trying to make people pay attention to you, you've gone from word of mouth marketing to regular ol' marketing. Word of mouth marketing is based on the customer's trust in your company and their passion for great products; once you lose either, you have to rely on regular marketing to win them back.
"You cannot buy our word of mouth. It’s ours. You cannot buy buzz. You have to earn it. The only way to get either is to create a good product or service and to treat your customers with respect by listening to and being open and honest with them."
The very instant you switch from trying to make your product better to trying to make people pay attention to you, you've gone from word of mouth marketing to regular ol' marketing. Word of mouth marketing is based on the customer's trust in your company and their passion for great products; once you lose either, you have to rely on regular marketing to win them back.
This entry was posted by Kevin Creighton, on
11.10.2006.
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