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Great Moments In Marketing, Part Deux

If you didn't know, the Hummer H3 SUV is nothing but a Chevy Colorado with a bunch of add-on parts and a much higher price.

So what does Hummer do? Turn it back into a pickup truck, of course, and fleece the people who don't know better.

"No one ever went broke underestimating the taste of the American public." - H.L. Mencken

This entry was posted by Kevin Creighton, on 10.25.2006. You can leave your response.

“Great Moments In Marketing, Part Deux”
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