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The Fab Five

Simple, elegant, useful, brilliant.

Kim Goodwin’s 5 Essential Questions for Great Design
  1. What is the user trying to accomplish?
  2. What does the user need to know to accomplish their goal?
  3. How should the user feel as they accomplish it?
  4. How does the current design (or alternative) currently make them feel?
  5. What did they do to accomplish it?

“The Fab Five”