As of today, NASA is out of the manned space flight business. Astronauts were my heroes growing up, I read of their exploits like previous generations read of pioneer aviators or intrepid explorers. Astronauts were both of those, in a sense, and much more. They were our knights in shining armour, strapped on to rocket-powered steeds riding forth to do battle against The Evil Empire.
"So what is replacing all this? Mainly consumers demanding experiences rather than products, a high degree of customization, real-time, a value chain that is controlled by the brands end to end, micro-marketing, and the store as part of the brand.
In other words, selling has gone from companies pushing their products to consumers making commitments to a brand. The deer now have guns, and they're flexing their trigger fingers.
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