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Playing by the new rules

Jan Klier succinctly sums up the new consumerism:

"So what is replacing all this? Mainly consumers demanding experiences rather than products, a high degree of customization, real-time, a value chain that is controlled by the brands end to end, micro-marketing, and the store as part of the brand.

In other words, selling has gone from companies pushing their products to consumers making commitments to a brand. The deer now have guns, and they're flexing their trigger fingers.

This entry was posted by Kevin Creighton, on 7.05.2011. You can leave your response.

“Playing by the new rules”
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