Vevo was one of the few things that the music industry has done right in the past 20 years, and they know it. Sorta.

YouTube has been good partners. They're just extracting too much money for the enterprise to work properly. The videos are expensive to produce. And there are many mouths to feed on our end. You have to pay the artist, the record companies, the publishers.
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If Justin Bieber and Adele are somewhere else, that will be where people will go. If you don't have the content, no one will come. 

Two things:

If Justin Bieber videos are somewhere else, that's where the people will go. But if they end up on some Hungarian bootleg video network that shows up as the first result for searches for his songs, THAT'S where the people will go, and Google and the music labels both lose.

YouTube is king of the hill in video searches, and has content a-plenty. If the huddled masses can't find the latest pop hit on YouTube, they'll find something else that pique their attention. The economics of the web are the economics of abundance and the usual rules just don't work.

This entry was posted by Kevin Creighton, on 7.14.2012. You can leave your response.