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The quality goes in before the name goes on.

Jon Gruber has a fascinating insight as to why Apple is Apple.

Design is largely about making choices. The PC hardware market has historically focused on three factors: low prices, tech specs, and configurability. Configurability is another way of saying that you, the buyer, get a bigger say in the design of your computer. (Bright points out, for example, that Lenovo gives you the option of choosing which Wi-Fi adaptor goes into your laptop.) Apple offers far fewer configurations. Thus MacBooks are, to most minds, subjectively better-designed — but objectively, they’re more designed. Apple makes more of the choices than do PC makers.

That lack of expandability and options frustrates Windows user who are used to the Burger King school of PC design, but the side effect of this is that, in the words of my wife, they just work.

“The quality goes in before the name goes on.”