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Big Ballmer is watching you

If you think the strip searches by the TSA are invasive, you ain't seen nothin' yet.

Privacy advocates are sounding alarms over recent comments that Microsoft’s Xbox CFO Dennis Durkin made concerning the advertising potential the Kinect has by being able to peer into your home, and see what you and your family and friends are all about.

Presumably the system could also be used to get age, race and gender data from whoever is in the room, and though I doubt the system is advanced enough to recognize specific brand labels that might be laying around, it’s not far fetched to think that could happen eventually.

The marketing side of me just *drools* at getting demographic data like this, but the decent human being side of me recoils at the thought. Hopefully there are enough decent human beings at Microsoft to stop this idea in it's tracks.

“Big Ballmer is watching you”

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