<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/plusone.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d10668659\x26blogName\x3dOrganized+Individualists\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dSILVER\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://organizedindividualists.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://organizedindividualists.blogspot.com/\x26vt\x3d-2572478259347834530', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

What have you done for me lately?

The first time I saw this ad on Facebook, I half-expected it to link to Huhcorp.

A marketing agency that's going to save the world?

Well, cool. It's great that they've got "the world" as their client, but if that's their attitude, I want nothing to do with them. I don't want a marketing agency that'll save the world (that's Al Gore's job. Just ask him, he'll tell you it's so), I want a marketing agency that'll save my company/organization. If I want to save the world, I'll put money into things like micro-enterprise and appropriate technology and let my marketing agency do the job I pay them to do.

Forty may have a problem with over-promising and under-delivering here. How does one go about doing a SWOT analysis on saving the world, anyways? ("Strengths: The World. Threats: Everything else.") And when they do save the world, who are they going to bill for the job? Will they take a check?

P.S. According to their Facebook ads, "Kim Stearns" is just one in a series of "Marketing Directors" at Forty who are all young, hip and attractive. Amazing how that works...

“What have you done for me lately?”