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You deserve a break today

So get your laptop and get on your way to McDonald's (wifi).

Beginning in mid-January, McDonald's restaurants nationwide will remove the fee for Wi-Fi Internet access, instantly becoming one of the largest providers of free access in the country.

McDonald's customers have 'consistently asked for' free Wi-Fi, a company official says, and research shows it'd prompt them to spend more on food.

About 11,000 of the more than 13,000 U.S. locations will offer free Wi-Fi under an arrangement with Dallas-based AT&T Inc., said David Groom, chief information officer for McDonald's USA.

Why? Here's why.

But (McDonald's CIO) Groom said McDonald's research showed consumers would spend more on food and drink if they did not have to pay to surf the Web.

Now if only they'd get some food and drink worth consuming..

This entry was posted by Kevin Creighton, on 12.18.2009. You can leave your response.

“You deserve a break today”
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