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All the news that's fresh to print

Why does Google love Examiner.com?


"It's not a trick," says (Examiner.com CEO Rick) Blair. "We have almost 25,000 writers posting 3,000 original articles per day." Examiners take seminars on writing headlines, writing in the third person and making full use of social media, all of which are Google manna. But Blair thinks it's mostly the scale of the operation that makes Examiner.com articles so attractive to search engines, from which more than half of the site's traffic comes. That is, by stocking the lake with so many fish every day Examiner.com increases the chances the Google trawlers will haul one of theirs up.

“All the news that's fresh to print”