Organized Individualists: C. Ignore it until it goes away

C. Ignore it until it goes away

"Hollywood studios are split over Redbox, the $1-per-night DVD rental kiosk company: They could supply it with cheap wholesale discs and ride its massive growth, or starve it in the hopes of preserving higher-priced purchases."

The question isn't whether $1 rentals will starve purchases, the question is how long will $1 rentals of physical products last once other available options become more widespread.

Choosing between cheap DVD rentals or higher-priced DVD sales in today's world is like choosing between Maxell XLIIS or TDK SA in 1992: A change was coming that would make such choices completely irrelevant.

This entry was posted by Kevin Creighton, on 8.07.2009. You can leave your response.

C. Ignore it until it goes away

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