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Advertising is failure

Ex*cuse* me?

Mr. Rubel: Are customer service and peer-to-peer advocacy the new advertising? And if so, how does that change the ad industry?

Mr. Jarvis: Advertising is failure.

If you have a great product or service customers sell for you and a great relationship with those customers, you don’t need to advertise.

*pause*

Hmmmn, actually, in the internet world, that makes a lot of sense. Build a better mousetrap, and the internet allows people to link a path to your door.

“Advertising is failure”