Advertising is failure
Ex*cuse* me?
Mr. Rubel: Are customer service and peer-to-peer advocacy the new advertising? And if so, how does that change the ad industry?
Mr. Rubel: Are customer service and peer-to-peer advocacy the new advertising? And if so, how does that change the ad industry?
Mr. Jarvis: Advertising is failure.
If you have a great product or service customers sell for you and a great relationship with those customers, you don’t need to advertise.
*pause*
Hmmmn, actually, in the internet world, that makes a lot of sense. Build a better mousetrap, and the internet allows people to link a path to your door.
This entry was posted by Kevin Creighton, on
4.02.2009.
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