All the social networking tools in the world can't help you if you're socially clueless.

Here's a story that will be used as an example of why it's vitally important to watch what you say on Twitter. A representative from Ketchum New York (a PR and Marketing firm) heads to Memphis to give a big presentation to their big client, FedEx, and totally offends everyone who works there before even stepping foot in the building.

Upon landing in Memphis and getting a lay of the land he tweets, "True confession but I'm in one of those towns where I scratch my head and say, 'I would die if I had to live here.'"

Whoops.

This is why I keep my business blog (this one) and my personal blogs separate from each other. In today's world of Google cache and archive.org and BCC'd emails, you never know who's listening.

To quote that noted capitalist Michael Corleone, "It's nothing personal. It's just business."

This entry was posted by Kevin Creighton, on 1.16.2009. You can leave your response.