Good luck with that
The good news is, Microsoft is dropping their utterly lame Seinfeld campaign.
Though I admit, I never liked Seinfeld the show or Microsoft, so I wasn't in the target market.
Microsoft will move to "Phase Two" of their campaign (aka the "If at first you don't succeed" stage) with a series of ads that redefine the "I'm a PC" part of the Apple's Mac v. PC advertising.
Because nothing reinforces your brand like riffing on your competitor's ads.
Though I admit, I never liked Seinfeld the show or Microsoft, so I wasn't in the target market.
Microsoft will move to "Phase Two" of their campaign (aka the "If at first you don't succeed" stage) with a series of ads that redefine the "I'm a PC" part of the Apple's Mac v. PC advertising.
Because nothing reinforces your brand like riffing on your competitor's ads.
This entry was posted by Kevin Creighton, on
9.18.2008.
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