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We got 'em on the run

The sleeping giant awakes. But the Microsoft of today is not the Microsoft of 1994.

· Apple: In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. We’ll do the same with phones—providing choice as we work to create great end-to-end experiences.

Just like they did with the Zune. And Bob. And Windows ME. And the horrid interface on Office 2008.

Is it the beginning of the end? No. Is it the end of the beginning? Yes.

“We got 'em on the run”