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Always keep your eye on the ball

Starbucks has got to be the new poster child for perils of diversification. Think about it: How many people go there for coffee anymore? I'm not talking an iced vente half-caf soy latte with whipped cream, I mean coffee: in a cup, by itself, possibly with sugar and cream.

And now they're paying for their past mistakes. They may be down, but they're certainly not out.

This entry was posted by Kevin Creighton, on 7.02.2008. You can leave your response.

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