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Less is the new more

This bit from Brand Autopsy caught my eye:

At Apple, new-product development starts in the gut and gets hatched in rolling conversations that go something like this: What do we hate? (Our cellphones.) What do we have the technology to make? (A cellphone with a Mac inside.) What would we like to own? (You guessed it, an iPhone.) "One of the keys to Apple is that we build products that really turn us on," says Jobs. (Emphasis mine -K).

The key to Apple's success? Building things that solve problems, not cause them. Consider their approach, versus the way Microsoft handles things. And consider how that affects your job and your business. In a service-based economy, the best surprise is no surprise.

“Less is the new more”