On the surface, Apple's new partnership with Starbucks is a good thing. The demographics of the average Starbucks customer and the average iPod owner are probably pretty close, and Starbucks has been making a push into music as of late. The theory is you can download whatever song is playing over the speakers in your local Starbucks right then and there and not have to wait for it when you get home.

But why not team up with the #1 source for new music these days, YouTube? Apple is already cozying up to Google/YouTube with the iPhone/iPod Touch, why not go all the way and put iTunes store links on every music video on YouTube?

Think big, Apple, think big.

This entry was posted by Kevin Creighton, on 9.05.2007. You can leave your response.