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The Rules

Jeff Jarvis nails two fundamental concepts of Web 2.0:

Jarvis' First Law: Give the people control of media, they will use it.

The corollary: Don't give the people control of media, and you will lose.

Jarvis' Second Law: Lower cost of production and distribution in media inevitably leads to nichefication.

The corollary: Lower the cost of media enough, and there will be an unlimited supply of people making it.

This entry was posted by Kevin Creighton, on 9.06.2007. You can leave your response.

“The Rules”
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