Don's on to something beyond just trying to sell workshops and DVD's. With free/cheap stock photography websites like The Stock Exchange and iStockphoto, the perceived value of a photographer's work to their clients is dropping fast, and it's up to professional photographers to show to our clients that there is a difference in the consistent quality of our work versus that of some schmoe with a camera who manages to crank off a lucky shot. Our stock in trade as a photographer is more than our work, it's our knowledge and experience, and Don's figured out how to turn that into another revenue stream. Sure, rates are dropping and the competition's tight. But good photographers find a way to prosper, no matter the circumstances.

This entry was posted by Kevin Creighton, on 3.06.2007. You can leave your response.