Keep the main thing
...the main thing.
Brand Autopsy is (rightfully) tearing into Starbucks and their marketing. The purpose of Starbucks isn't to promote a lifestyle or sell music or save the planet : It's to sell great-tasting coffee. Somewhere along the line, they've forgotten that.
My first exposure to Starbucks coffee was literally 10 minutes after I returned home after living a year in Costa Rica, so my experience with them didn't get off to a great start, I'll admit. But after I saw how they obliterated almost every local coffee shop in town, they are definitely NOT on my list of favourite companies. I much prefer The Coffee Rush or Wildflower Bread Company or some other local chain to the homogenized dreck that Starbucks serves up.
Brand Autopsy is (rightfully) tearing into Starbucks and their marketing. The purpose of Starbucks isn't to promote a lifestyle or sell music or save the planet : It's to sell great-tasting coffee. Somewhere along the line, they've forgotten that.
My first exposure to Starbucks coffee was literally 10 minutes after I returned home after living a year in Costa Rica, so my experience with them didn't get off to a great start, I'll admit. But after I saw how they obliterated almost every local coffee shop in town, they are definitely NOT on my list of favourite companies. I much prefer The Coffee Rush or Wildflower Bread Company or some other local chain to the homogenized dreck that Starbucks serves up.
This entry was posted by Kevin Creighton, on
3.13.2007.
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