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Keep the main thing

...the main thing.

Brand Autopsy is (rightfully) tearing into Starbucks and their marketing. The purpose of Starbucks isn't to promote a lifestyle or sell music or save the planet : It's to sell great-tasting coffee. Somewhere along the line, they've forgotten that.

My first exposure to Starbucks coffee was literally 10 minutes after I returned home after living a year in Costa Rica, so my experience with them didn't get off to a great start, I'll admit. But after I saw how they obliterated almost every local coffee shop in town, they are definitely NOT on my list of favourite companies. I much prefer The Coffee Rush or Wildflower Bread Company or some other local chain to the homogenized dreck that Starbucks serves up.

“Keep the main thing”