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The damning "but"

Lileks came up with that phrase, and I like it.

Amazon.com rolled out their movie download service today, with a good selection of movies and (of course) no Mac support.

But.

"However, any DVDs that you burn with Amazon Unbox files will not be readable by a DVD player."

And with that one sentence, any chance that this will be the iTunes of movies is gone. Actually, any chance this will go beyond just the Home Media PC market is gone, too. You can't even transfer them to your iPod or other media player.

Oops.

Hopefully, Apple won't make that same mistake.

“The damning "but"”