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And this is why they're winning

A fascinating look at the interior workings of Google.

"The thing that drives the right behavior at Google, more than anything else, more than all the other things combined, is gratitude... First, and arguably most importantly, Google drives behavior through incentives. Engineers working on important projects are, on average, rewarded more than those on less-important projects. You can choose to work on a far-fetched research-y kind of project that may never be practical to anyone, but the work will have to be a reward unto itself. If it turns out you were right and everyone else was wrong (the startup's dream), and your little project turns out to be tremendously impactful, then you'll be rewarded for it. Guaranteed."

“And this is why they're winning”

  1. Blogger Ed Kohler Says:

    That is a great article. Thanks for pointing that out. One thing that has to be considered is the maturity of people working in a looser atmosphere like this. Not all engineers are cut out for it.