I can't believe the über-marketing force that is Starbucks would do something like release an internet coupon with a month-plus expiration date. All of a sudden, everyone and his dog has a coupon for a free iced coffee.

D'oh!

But what's worse is their response.

"An email offering a free Starbucks iced coffee beverage was distributed by Starbucks partners (employees) with instructions to forward it to their group of friends and family. Unfortunately, it has been redistributed beyond the original intent and modified beyond Starbucks control. Regretfully this email offer will no longer be valid at any Starbucks location effective immediately."

Hi. We screwed up. Now we're screwing you. Have a nice day.

Yep, that'll help with marketshare.

This entry was posted by Kevin Creighton, on 8.31.2006. You can leave your response.