Value-Add
I gotta admit: I don't "get" Kevin Smith and his movies.
but recording a commentary a la DVD commentaries ,making it available on iTunes for free, then encouraging fans to go to the movie again and listen to the commentary on their iPods is a *brilliant* way of increasing repeat business to his movies.
Marketing, Movies, iPod
but recording a commentary a la DVD commentaries ,making it available on iTunes for free, then encouraging fans to go to the movie again and listen to the commentary on their iPods is a *brilliant* way of increasing repeat business to his movies.
Marketing, Movies, iPod