<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar/10668659?origin\x3dhttp://organizedindividualists.blogspot.com', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Exceed their expectations first

Brand Autopsy - Rushkoff on Word of Mouth
"People may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love. A company’s real relationship with a customer is not communicated through the marketing, however compelling it may be. It is communicated through the cup holders in the doors, the easy-to-read LED display in the cell phone cover, the user-friendly menu on the digital video recorder, or the leak-proof absorbency of the baby diaper."

Yep.

This entry was posted by Kevin Creighton, on 6.01.2006. You can leave your response.

There is no respond to “Exceed their expectations first”
Organized Individualists is powered by Blogger and Blogger Templates. Theme is designed by Fauxzen