While this article on Apple's new agreement with the major recording labels isn't about pricing web design or photography, it's still a good read on how pricing affects customer expectations.

"The answer is that pricing sends a signal. People have come to believe that “you get what you pay for.” If you lowered the price of a movie, people would immediately infer from the low price that it's a crappy movie and they wouldn't go see it. If you had different prices for movies, the $4 movies would have a lot less customers than they get anyway. The entertainment industry has to maintain a straight face and tell you that Gigli or Battlefield Earth are every bit as valuable as Wedding Crashers or Star Wars or nobody will go see them."

Pricing, itms, Apple

This entry was posted by Kevin Creighton, on 5.01.2006. You can leave your response.